Amazon, eBay, Etsy, Depop, Shpock, Vinted, Gumtree, or even Facebook market place. Selling online is simple and eCommerce is growing seemingly endlessly and it’s easy to access with mobile apps, the world is at your fingertips.
However, with its ease of use also comes its competitive nature. The convenience of mobile apps means anyone can easily begin selling online. But this makes it difficult to stand out within the crowd of sellers. This article will go through all the tips and tricks from within the eCommerce industry to help boost your sales.
1. First Impressions Matter
When selling online you need to consider what the customer sees first. The first two things your customers are going to see, is the title and an image of your products. These can be make or break on whether your customer even gives your product a second glance. Keep it simple. Prioritise keywords when it comes to your title, but don’t overuse them. Include the size of your product, its brand, the colour, the condition and state exactly what your object is. Keywords are picked up by the search engine on the site. They boost your item further to the top of the list. Don’t pepper your sale with opinionated language by adding adjectives such as “wow” and “amazing”, customers don’t search those words it will end up cluttering your title instead. Use capital letters, but be careful where you place them. For example:
- Brand New Women’s Pink T-Shirt Size 10 Free Shipping
Whilst this title gets straight to the point and explains everything about the item, it seems a little lacklustre and isn’t drawing a lot of attention.
However, by including capital letter’s you can make the sales points of the product really stand out.
- BRAND NEW Women’s Pink T-Shirt Size 10 FREE SHIPPING
This has a lot more impact than the original title.
2. Picture Perfect
Believe it or not, the order of your product photos is paramount, like we’ve already covered, first impressions matter. Make sure the first photo in your stack is clear. Ensure that the product is the focal point, this photo will be the first one your customers see. When selling online, try to photograph on a white background with adequate lighting, this is crucial to ensuring a clear professional photo.
However, lifestyle photos can help a sale too. Photographing your product in an environment it would exist in can help your customer picture owning the item. The best place for this image in your stack would be second to your initial image. Then, you can follow up with more white background images of different angles of your product. This can be especially useful for selling clothes especially on platforms like Depop where customers find it a lot easier to see the quality and fit of clothing items before making their purchase.
If you’re selling multiples of one item it might be a good idea to source a professional photographer. It will ensure your product is showcased professionally. See our article on product photography for more information.
3. Get To Know Your Product
This is where you have the space to pitch your item to your customer, it allows you to go into the detail you missed within your title.
Don’t bombard your customer. Bulletpoint your information, this makes it so much easier to read for your customer and allows them to assess your product easily.
Discuss what your product is made from, exact colours and the style of your product, the descriptions key words are also picked up by the search engine. Some sites like Depop will encourage the use of hashtags and key words in order to expose your product to potential buyers.
Highlight the positive sales points but don’t leave out important information. Let your customer know the original price if you’re selling it for less, customers love bargains. Let them know the condition of the item again in more detail if it’s new including its original packaging point it out! However, you need to be transparent with your customers, not only does it build trust it also means your returns rate will be much lower. Let your customers know about stains or faults with your product in the description, including photos in the stack too is a great way to be honest about your product.
4. Don’t Sell Yourself Short
Think about how you’re going to get your product to your customer and how much this will set you back. Some online sites encourage a pick up option for local buyers, like shpock and ebay, and whilst this is a lot less hassle for you as a seller it can pose a safety risk.
Other options include postage, most sites like hermes and royal mail will allow you to find a qoute for how much shipping will cost if you input the size and weight. This is very handy for setting your shipping costs on your listing.
One of the most important things to consider when selling online is setting your shipping price is that you need to allow for some funds to go towards the packaging as well as the postage itself, but keep it reasonable. Customers are often discouraged by high postage prices so offering free postage where you can can boost sales too.
By utilising these tips your success on selling sites is bound to be a lot easier. Happy selling!